Updated: Apr 29
MEET FAIR OAKS VILLAGE ENHANCEMENT COMMITTEE’S NEWEST MEMBER
If there’s one word to describe FOVEC’s newest committee member, Dominick Adorno, it is hospitality. Adorno learned how to build a welcoming and prosperous family business from an early age, and those skills will help us move ahead with our vision for Fair Oaks Village. Adorno’s father, Tony, a butcher from New Jersey, worked at Corti Brothers when he first arrived in the 1960s. In 1976, Tony and his brother Sebastian opened Adorno Brothers, a delicatessen at Hazel and Madison Avenues. The family business taught Adorno skills that are more important today than ever. Adorno grew up in Citrus Heights and has lived in Fair Oaks for the past twelve years, but Fair Oaks has always been part of his life.
What do you bring to the committee that will help Fair Oaks Village? Adorno brings a strong desire to contribute to Fair Oaks Village. His experience and success in the food industry are valuable assets to a community looking to retain its integrity as a thriving business center and a destination for visitors. Adorno’s experience deepened when he and his brother expanded the family business to add three gourmet deli and dining locations in Natomas, Rancho Cordova, and C Street in Sacramento. Adorno also sat on the Sacramento Italian Cultural Society Festival board and managed all the food vendors. Today, he uses his natural people skills and experience as Director of National Accounts at Empire Marketing Group Wholesale Distributor of Food Service Equipment. Adorno knows how to welcome guests, and he knows how to manage the bottom line, skills that serve the Fair Oaks community well.
What vision do you have for Fair Oaks Village? Most FOVEC members own businesses, but Adorno brings his perspective as a resident and wealth of experience in the food industry to the committee because he wants to help Fair Oaks Village keep its charm while helping it prosper.
He wants to attract more people to the Village and wants them to see it as a destination. He loves the idea that today, visitors can walk around the Village, taking advantage of the synergy by socializing and sampling food and beverages as they stroll to various locations like Shangri-la, Fair Oaks Brew Pub, and Brahma Bar and Grill. Today, cyclists find the Olive Branch, known for its locally grown products, a perfect place to gather for a great meal after a long ride. Adorno would build on these successes while emphasizing the historical aspects of the Village, like buildings with original neon lights and businesses that highlight their building’s history.
Adorno says owners look at the need to get more people into their businesses, but they also need to look at what they can do to make it easier for customers to walk in the door. He also envisions setting aside Uber and Lyft drop-off and pick-up locations to attract visitors on Thursday, Friday, and Saturday nights so they can stroll around the Village without worrying about parking. He says businesses like Sunflower and EJ’s Little People are unique and bring people into the Village. Still, people who travel to Amador County for wine-tasting could be drawn to the Village if we partner with wineries to open a tasting room in the Village. Adorno wants to encourage mixing the old and new and making them more accessible.
It’s all about welcoming. The new arch planned for Fair Oaks Boulevard just east of Sunrise Blvd will greet visitors. Like the rest of us, Adorno looks forward to the day we can enjoy the Chicken Festival and the Christmas parade, and more events that offer food, entertainment, and beverages along with a revamped park for children and draw visitors to our businesses. When we do, he’ll be one of the first to welcome us.